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One Brand with a Local Feel
Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …Continue reading »
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Gaining Social Clout through Klout
Getting into the coolest parties in town used to require attaining stardom or at least socialite status. But today, technology …Continue reading »
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The Animals Are Entering the Ring Early
The typical protocol for marketing new films is to offer sneak previews one week in advance of their release. But …Continue reading »
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Crowdsourcing the Big Jobs
In the past, when companies had big projects to finish but lacked the resources to hire enough people to do …Continue reading »
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What Can Social Media do for You?
The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …Continue reading »
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Movies Migrate from the TV to the (You)Tube
YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …Continue reading »
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The Latest Generational Divide: Uses of Social Networking Sites
A recent survey confirms something we’ve heard all along: You’re using social networking differently than your parents do. While Baby …Continue reading »
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Eight Great Examples of Retail Uses of Mobile Technologies
The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …Continue reading »
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Finding “Clean” and “Green” Customers: Clorox Green Works
Clorox was frustrated. It had been advertising and communicating about its new line of Green Works products through Facebook, but …Continue reading »
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Paying for Past Bribes: Pfizer’s International Struggles
The recent $45 million settlement of bribery charges against the pharmaceutical firm Pfizer shows just how challenging it can be …Continue reading »
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